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From the idea to today
Our history
Since 2010, b_smart has been writing a success story: from a spontaneous idea over a beer after work to hotels and motels in three countries. Discover our journey full of innovation and steady growth.
2010
Over a beer after work in Liechtenstein, a vision is born: a hotel concept that combines self check-in, digitalization, and efficiency. The journey begins with planning, courage, and curiosity.
Starting signal in Sevelen
On May 1, the first b_smart motel opens right next to Sevelen train station. The self-check-in concept impresses the first guests—despite initial skepticism in the industry.
On May 1, the first b_smart motel opens right next to Sevelen train station. The self-check-in concept impresses the first guests—despite initial skepticism in the industry.
From motel to hotel
The first b_smart hotel is opening in Bendern. The proven concept also works on a larger scale – efficient, digital, and with stylish comfort.
The first b_smart hotel is opening in Bendern. The proven concept also works on a larger scale – efficient, digital, and with stylish comfort.
Basel is going smart
With its new motel right next to Basel's main train station, b_smart is bringing its concept to the city. Round-the-clock check-in is a hit with urban guests.
With its new motel right next to Basel's main train station, b_smart is bringing its concept to the city. Round-the-clock check-in is a hit with urban guests.
Growth in two steps
Two milestones: opening of the motel in Landquart and acquisition of Hotel Meierhof – the first externally acquired property in the b_smart style.
Two milestones: opening of the motel in Landquart and acquisition of Hotel Meierhof – the first externally acquired property in the b_smart style.
Vaduz goes digital
On January 14, the newly renovated Vaduzerhof will open its doors under the umbrella of b_smart. History meets modern concept – right in the heart of Liechtenstein.
On January 14, the newly renovated Vaduzerhof will open its doors under the umbrella of b_smart. History meets modern concept – right in the heart of Liechtenstein.
2020
Seven companies are joining b_smart selection – from Stein to Wil to Ebnat-Kappel. Expansion continues despite the pandemic.
Charmingly modernized
The Hotel Kreuz in Sachseln is a traditional establishment that has been given a new lease of life – smart, flexible, and featuring the fresh b_smart design.
The Hotel Kreuz in Sachseln is a traditional establishment that has been given a new lease of life – smart, flexible, and featuring the fresh b_smart design.
First location in Austria
Opening of the b_smart hotel Widnau, including a restaurant villa, and launch of the Hotel Spitzerberg in Hundsheim. Successful entry into the Austrian market.
Opening of the b_smart hotel Widnau, including a restaurant villa, and launch of the Hotel Spitzerberg in Hundsheim. Successful entry into the Austrian market.
The year of growth
From Schaan to Arbon: Eight new openings, including the RUUF in the monastery by b_smart. The brand is growing but staying true to its core values: smart, efficient, and guest-oriented.
From Schaan to Arbon: Eight new openings, including the RUUF in the monastery by b_smart. The brand is growing but staying true to its core values: smart, efficient, and guest-oriented.
Basel & Amriswil join the ranks
The Hotel Merian in Basel is joining the b_smart world. Another motel is opening in Amriswil – compact, modern, and flexible for today's guests.
The Hotel Merian in Basel is joining the b_smart world. Another motel is opening in Amriswil – compact, modern, and flexible for today's guests.