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b_smart selection

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The b_smart selection is a group founded in 2014. The company currently comprises numerous accommodation establishments of its own and also operates as a hotel service provider for third parties. The hotel group is active in Liechtenstein, German-speaking Switzerland, and Austria. All establishments are equipped with smart self check-in.

Details

Facts & Figures

Employees

160 (as of July 2026)

Legal

stock company

Board of Directors

Matthias Bammatter
Marco Weishaupt
Dr. Thomas Plank
Dr. Mario Frick
Jil Marie Harml


Management

Roman Lengwiler (CEO b_smart services)
Lukas Fritschi (CEO b_smart hospitality)
Bernhard Zindel (CTO b_smart holding)
Daniel Müller (CFO b_smart holding)

Latest news

November 2025

Strategische Neuausrichtung: Restaurantbetrieb im b_smart hotel Schönenwerd wird Ende Jahr eingestellt

Schönenwerd, 3. November 2025

Oktober 2025

Neuer Treffpunkt am Bodensee: Das Gastroprojekt BeSide eröffnet im b_smart hotel Arbon

Arbon, 30. Oktober 2025

September 2025

Neues Konzept für das Restaurant Kreuz in Sachseln – Die Chruit und Chabis GmbH übernimmt im November 2025

Sachseln, 27. September 2025

Juli 2025

Restaurant „Paul’s“ im b_smart hotel Widnau öffnet Mitte August unter neuer Leitung

Widnau, 15. Juli 2025

April 2025

b_smart richtet sich neu aus: Wachstum durch Fokussierung

Bendern, 1. Mai 2025

March 2025

New opening of flexy.motel Buchs

Buchs, March 4, 2025

October 2024

Additional Gault Millau point for the b_smart restaurant in Schönenwerd

Schönenwerd, October 1, 2024

July 2024

Opening of b_smart motel Amriswil

Amriswil, July 22, 2024

March 2024

Opening of Merian Basel

Basel, March 4, 2024

November 2023

Temporary takeover of Hotel Merian Basel as of March 2024 (b_smart Edition)

Gamprin-Bendern (FL), November 20, 2023

August 2023

Opening of b_smart hotel Arbon

Gamprin-Bendern (FL) / Arbon (CH), August 23, 2023

March 2023

Takeover of Hotel Müllers Arbon as of May 1, 2023

Gamprin-Bendern (FL) / Arbon (CH), April 6, 2023

January 2023

New opening of b_smart hotel Schönenwerd in March 2023

Gamprin-Bendern (FL) / Schönenwerd (CH), January 19, 2022

January 2023

New opening of b_smart motel Amriswil in 2024

Gamprin-Bendern (FL) / Amriswil (CH), January 12, 2022

December 2022

New breakfast offer at Rebstock Wolhusen

Gamprin-Bendern/Wolhusen, December 2, 2022

November 2022

New b_smart restaurant opens in Widnau

Gamprin-Bendern (FL) / Widnau (CH), November 10, 2022

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Media contact

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